This tool helps professionals understand the major challenges in the global workplace and helps them identify strategies to build relationships by overcoming the cultural differences.
Dr. Deidre Mendez
Associate Director for Cultural Education
CIBER, McCombs School of Business
In the summer of 2017, I got a chance to work with Dr. Deidre Mendez, a scholar in intercultural analysis and teambuilding. Through her book, The Culture Solution, she guides executives to understand major challenges in the global workplace and helps them identify strategies to build relationships by overcoming the cultural differences. To take it a step further, she needed a toolkit that is able to give a real-time personalized guidance based on individual's business goals.My responsibility included designing the complete layout and visual elements of the toolkit as well as developing the whole product.
I started working on the project by reading the book to understand Dr. Mendez’s process of analyzing people from different cultures. Once I understood the process, I made some designs on sketch to finalize the user interface and the flow of the tool. Dr. Mendez needed a landing page that explains the process step by step to the users and sets proper expectation from the tool.
The tool consists of four steps:
1. Step 1: Discovering the cultural tendencies that drive user’s motivations, behaviors and expectations.
2. Step 2: Understanding the goals and expectations of their specific international contacts or work environment
3. Step 3: Uncovering the cultural dimensions that will govern their success or failure
4. Step 4: Identifying strategies for their international relationships
This was a semester long project and during the 5 months that I got to work on it, I developed the first three parts on the tool. The project is still on going and it will be hosted on the center for global business page on the McComb’s website.